As expected, the season 8 (final season) Game of Thrones (GOT) teasers and trailers keep fans just wanting more. From inception, Game of Thrones, which is based on the series of fantasy novels written by George R. R Martin, has kept fans wanting to know more and more about the story and each character. This has enabled HBO to do a powerful full spectrum marketing campaign, it’s not just the network promoting the show, but each Game of Thrones actor’s personal social media page, each fan who gives a review on the show, each person who creates and uses a GOT meme and each person who uses a hashtag like #Winter is Coming, #GOT8 or #khaleesi is promoting the show for them.
The way HBO has marketed the television series is nothing short of superb, the Game of Thrones Season 8 trailer and teasers never reveal too much, but still keep your interest piqued. Each part of the trailer is designed to elicit the curiosity from fans; each time a trailer is released, fans watch it over and over, while many also go into an in-depth review of the Game of Thrones Season 8 trailer in hopes of answering the question, how will Game of Thrones end. Jessica Nguyen wrote on Medium in 2017 about how the Game of Thrones marketing strategy involves social media.
There is no doubt GOT is content marketing at it’s best!
If you measure their marketing performance on Emmys alone then the series to this date is head and shoulders above all other series, as collectively, the seven seasons so far have amassed almost 50 Emmy Awards from over 100 nominations. However, you can also see the power of HBO’s strategy in viewership. According to Entertainment Weekly, the show averaged 23 million viewers per episode. Unfortunately, with the final season of Game of Thrones, Season 8 bearing down upon us on April 14 and set to finish May 19, HBO is staring game over in the face. What show will fill the space of GOT and how will it hope to fill the huge void that game over will create?
The first Game of Thrones Season 8 teaser was released in December 2018 and showed ice and fire clashing at some location in the Riverlands. This teaser is a pure example of the power of representational visual art, and it promises that GOT season 8 will be full of action when death and life, fire and ice and dragon and dragon meet. Interestingly this teaser did not even contain a single actor but still managed to capture millions of viewers who are salivating, just wanting more and more GOT. Needless to say, this short and vague teaser caused thousands of replays. Take a look at the teaser below to see representational art at it’s best.
The second Game of Thrones teaser released on January 13th maintained the vagueness of its predecessor. We see Sansa Stark (Sophie Turner), Arya Stark (Maisie Williams) and Jon Snow (Kit Harington) walking through the Stark family crypt (an awful place to be if the dead are coming alive). You can watch the teaser below and judge what will happen in Game of Thrones Season 8 for yourself.
After the long wait (which I hashtagged #thelongnight) the Official Game of Thrones Trailer was released on March 5th. The trailer opens with Arya panting and gasping in the dark, she then breaks into a run and we see she has a bloody face and looks more scared than she ever has before. You then hear her voice saying the ominous words, “I know death.”
Check out the trailer below.
Come April 14, millions of people will Watch Game of Thrones on HBO, millions more will stream Game of Thrones Season 8 for free online. Where will you be now that Winter is here?
Check out the table below with the Game Of Thrones Season 8 dates.
- Watch Game of Thrones Season 8, episode 1
Debut date: Sunday, April 14 at 9 p.m. (ET/PT)
Estimated running time: 0:54:00
- Watch Game of Thrones Season 8, episode 2
Debut date: Sunday, April 21 at 9 p.m. (ET/PT)
Estimated running time: 0:58:00
- Watch Game of Thrones Season 8, episode 3
Debut date: Sunday, April 28 at 9 p.m. (ET/PT)
Estimated running time: 1:22:00
- Watch Game of Thrones Season 8, episode 4
Debut date: Sunday, May 5 at 9 p.m. (ET/PT)
Estimated running time: 1:18:00
- Watch Game of Thrones Season 8, episode 5
Debut date: Sunday, May 12 at 9 p.m. (ET/PT)
Estimated running time: 1:20:00
- Watch Game of Thrones Season 8, episode 6
Debut date: Sunday, May 19 at 9 p.m. (ET/PT)
Estimated running time: 1:20:00